Listing and Promotion
Last updated
Last updated
Once your offer is set up, you have several options are for listing and promoting your ad spaces. These choices give you the flexibility you need to tailor the distribution and sale of your tokenized ad spaces to the needs and preferences of potential sponsors.
Listing your tokenized ad spaces on the SiBorg Ads Marketplace can be done in several ways, depending on the strategy you wish to adopt.
Minting Ad Space (Direct Sale)
With this option, you list your ad spaces for sale at the price you've set in your offer. For each purchase, an NFT corresponding to the ad space is "minted" on the blockchain, meaning a new token is created to represent ownership of that space.
Once the offer is created, no further action is required on your part. The tokens will automatically appear on the marketplace, indicating their availability for purchase:
Airdrop of the Ad Space
The airdrop option allows you to transfer a tokenized ad space for free to a specific address. This method is often used when a transaction has taken place outside of the blockchain (e.g., a prior agreement between two parties). By choosing this method, the NFT representing the ad space will be created and transferred to the selected address on the blockchain. This option can also be used as a "gift" of ad space.
To perform an airdrop, navigate to the "Created Offers" tab in your "Profile" page to access your offer.
Then, select the desired token from the available list.
Finally, enter the destination address in the designated field and confirm the transaction using your crypto wallet.
Auction
If you prefer to sell your ad spaces through auctions, you will first need to perform an airdrop for each ad space to your own address in order to "mint" them on the blockchain. Once the NFTs are created, you can launch auctions for each token. This allows sponsors to compete for the ad spaces, potentially securing a higher price depending on demand.
Follow the previous method to airdrop each token to your address.
Then, proceed with listing the tokens as an auction.
Your token will appear in this format on the marketplace:
Here are the options available to promote your ad spaces:
Curation by the SiBorg team
If you want your ad spaces to be highlighted on the SiBorg Ads Marketplace, they must first go through a curation process performed by the SiBorg team. This process ensures that each ad space meets the platform's quality standards and is relevant to sponsors. It helps avoid highlighting inappropriate or fraudulent spaces, thus ensuring the credibility of the marketplace.
Contact the SiBorg team to begin the curation process.
Please note that even if your offer is not highlighted, it will still be accessible through the marketplace's search engine.
Promotion on your media
To maximize funding for your media, it's important to actively promote your offers. Here are some effective strategies to increase awareness of your ad spaces among your audience and attract potential sponsors:
Website: Create a dedicated section on your website to inform visitors about the availability of tokenized ad spaces. Be sure to include direct links to your offers on the SiBorg Ads marketplace to make it easy for interested sponsors to access them.
Newsletters: If you already have a subscriber base through newsletters, include a section to promote the available ad spaces. Briefly describe the benefits for sponsors to invest in your ad spaces and include a link to the offer page for a seamless process.
Social media: Use your accounts on social platforms (X, LinkedIn, Instagram, etc.) to announce the sale of your ad spaces. Social media offers a wide reach and allows you to connect not only with your current audience but also with potential sponsors who may be interested in your offer.
Partnerships: Inform your current partners about the new visibility opportunities offered by your media and the value of holding an ad space on your platform. Highlight the benefits they can gain in terms of exposure and return on investment.
Remember that holding ad spaces can appeal to a wide variety of stakeholders, whether individuals, advertisers, ad agencies, or even other media outlets. The value of owning a share of your media's visibility will increase as your audience grows, making it an increasingly attractive opportunity for sponsors to align themselves with your media's growth.
Promotion via integration
SiBorg Ads offers ready-to-use integration modules to easily embed ad spaces into your media. These modules automatically display ads associated with each offer once they have been submitted and approved. Additionally, if the space is still available for sale, a "Own this ad space" message will appear, indicating the opportunity to become the owner of that space. Clicking on this area will redirect the user to the token purchase page.
