🔉Media

A media distributes content through various interfaces, such as newsletters, podcasts, websites, and mobile applications. These interfaces can also contain ad spaces (inventory).

Who are the media?

• Individuals: Content creators and key opinion leaders (KOLs) who produce and share content directly with their audience.

• Publishers: News outlets and organizations that create and distribute content on a larger scale.

• Platforms: Services that enable content distribution, such as social media networks or streaming services.

1) Ad Space Creation and Tokenization

Media identify spaces within their content that can be allocated for advertising. These spaces are then tokenized, meaning transformed into unique NFTs, thanks to blockchain technology. Each NFT represents a specific ad display right on that media. The media choose the selling price and the lifetime of these spaces.

2) Validation and Broadcasting of Ads

In order to maintain the quality and relevance of advertising content to the media, each advertisement proposed by NFT holders must be approved by the content creator. Once approved, the advertisement is broadcast in the allocated space and reaches the media's audience.