🔉Media

What is a media ?

A media distributes content through various interfaces, such as newsletters, podcasts, websites, and mobile applications. It can also include ad spaces (inventory).

• Individuals: Content creators and key opinion leaders (KOLs) who produce and share content directly with their audience.

• Publishers: News outlets and organizations that create and distribute content on a larger scale.

• Platforms: Services that enable content distribution, such as social media networks or streaming services.

1) Creation and tokenization of advertising spaces

Media identify spaces within their content that can be allocated for advertising. These spaces are then tokenized, meaning transformed into unique NFTs, thanks to blockchain technology. Each NFT represents a specific advertising display right on the concerned media. The media choose the sale price and the lifespan of these spaces.

2) Validation and Broadcasting of Advertisements

To maintain the quality and relevance of advertising content to the media, each advertisement proposed by NFT holders must be approved by the content creator. Once approved, the advertisement is broadcasted in the allocated space, thereby reaching the media's audience.